The five hidden Zoom features smart organizations use

1. AI Companion – Your Built-in Productivity Partner

Zoom’s AI Companion is more than just a chatbot; it captures key moments, summarizes discussions, and automatically generates action items.

In chats, on whiteboards, and within documents, it helps draft messages, adjust tone, and simplify complex text, saving you hours of manual work.

Innovative teams use AI Companion to reduce meeting fatigue, keep projects on track, and make follow-ups effortless.

Tip: Combine it with Custom AI Companion to teach Zoom your company’s specific language and workflows, ensuring that the AI understands your context.

2. Security That Exceeds Expectations

Zoom’s security architecture has undergone significant improvements. With features like end-to-end encryption, advanced role-based access, and partnerships with companies such as Thales, Zoom offers a level of protection that often surpasses its competitors.

Zoom’s encryption model provided unique compliance advantages. Organizations that actively configure these security features can transform Zoom into one of the safest collaboration environments available.

 3. A Platform That Connects Everything

Modern workflows often span multiple platforms, and Zoom is designed to accommodate this reality. With over 3,000 integrations available in the Zoom App Marketplace, organizations can connect their customer relationship management (CRM), IT service management (ITSM), productivity, and compliance tools directly to Zoom.

Integrations with Microsoft 365 and Google Workspace facilitate seamless scheduling, file sharing, and user management. When used effectively, Zoom serves as the central hub for collaboration rather than just another desktop application.

4. Customer Experience Powered by Zoom CX

Many people may not know that Zoom has entered the Customer Experience (CX) space and has even made it into Gartner’s Magic Quadrant within just three years.

Zoom’s Contact Center and Virtual Agent enhance customer interactions by incorporating automation and personalization. These tools facilitate AI-driven responses and smooth transitions to live agents when necessary.

Forward-thinking organizations leverage these solutions to create quicker and more friendly customer experiences, achieving scalability without sacrificing the human element.

5. Ongoing Optimization – It’s Not a One-Time Project

The most successful organizations view Zoom as a dynamic system rather than a one-off installation. New features are introduced every month, including AI updates and advanced analytics dashboards.

By utilizing managed services, providing regular training, and conducting quarterly reviews, IT teams can stay ahead of the curve. This approach ensures that users adopt new features securely and confidently.

This is where the long-term return on investment (ROI) truly comes into play: fewer incidents, more satisfied users, and a platform that evolves with your business.

The Importance of Hidden Features

When fully utilized, these features not only enhance meetings but also revolutionize collaboration. Teams communicate more quickly, decisions are automatically documented, and security concerns become less prominent. It transforms the experience from simply using Zoom as software to relying on it as a core infrastructure for your organization’s operations.

How Duppal Assists

As Zoom’s #1 partner in the Benelux region, Duppal helps organizations uncover and activate this hidden potential. We design, implement, and manage Zoom environments that seamlessly integrate human experience with technical expertise, ensuring that security, adoption, and innovation work in harmony.